After a round of pasture golf at Yellow Lake Golf Course—wait! Did that just say “pasture golf?” At Yellow Lake Golf Course in Danbury, WI, folks don’t play golf on everyday common link, parkland or resort courses, they play in a pasture. Yup. And when they’ve finished nine holes, people gather for a beer and bite to eat at The 10th Hole, a full-service restaurant and bar owned by Chuck Anderson. When asked about pasture golf, Anderson chuckled, “pasture pool is the nickname, no irrigation, sand greens, mowed from side to side and end to end. Everyone drinks beer and has fun. Beer cooler every three holes, never more than three holes to a beer.” Yellow Lake is a regulation size course and uses no fertilizer or pesticides. Chemical companies call on Chuck and in hopes of making a sale, ask him what he uses on his course. “Roundup,” says Anderson. “Makes them think.” And he chuckles again.
Almost 25 years ago when Chuck opened the restaurant and bar, breakfast and bloody mary’s was their niche. Nobody else was doing that. Every place was a supper club. Anderson has been using his marketing know-how since the start, and continues today, using digital marketing, with JustBarTV, to promote his full menu, events and all kinds of other happenings at The 10th Hole.
When asked about his concerns on digital marketing prior to purchasing JustBarTV, Chuck replied, “I was scared of computers. And having to dedicate a computer to it.” Chuck also thought it would not be user friendly. JustIsolutions’, Keith Johnson assured Chuck that he would be helped along the way. Chuck’s been running JustBarTV for a year now. Shortly after Anderson started using JustBarTV at The 10th Hole, he was surprised by how easy it was to use, and “the people that sat watching it,” says Anderson. “Captured everyone’s attention. People started watching for photos of themselves. People look at it right away when they come in.” Chuck also noted, “I was pleased with the help I get from the company. We had a problem when my computer crashed and they worked diligently to get it resolved.”
At the 2012 Spring Tavern League of Wisconsin Convention, Chuck signed up for a text club. Messages are sent a couple times a week. Anderson says, “once I get as good as I am at JustBarTV, I’ll use this more. The text program draws people in to the bar and JustBarTV is perfect while people are here. Although, JustBarTV makes me more money than the text club.” Anderson has over a dozen advertisers running on JustBarTV at The 10th Hole. They cover the gamut, from insurance to car repair, construction, painting, a gym and motorsports dealers. Needless to say, but Chuck is making a really nice return on his investment!
Chuck has several approaches to gaining advertisers. Everyone knows the saying “a picture’s worth a thousand words.” Anderson does just that! While talking with businesses in Danbury and other nearby communities, Chuck shows them a couple pictures of current advertisers on his system, both in the bottom center section of the TV and a full screen version. “I also tell them about the number of times the ad’s been viewed. That’s pretty impressive,” Anderson says. Another way Anderson secures advertisers is through barter. Chuck has negotiated some nice deals with a few of his advertisers so both sides benefit.
When asked if Chuck would recommend JustBarTV to others, he said, “I have. Because it works. It can make you money and it’s a fun thing at the bar. One of the greatest things we did after we started it, I went to Yellowstone Nat’l Park and every night I sat and sent pictures back and everyone loved it.” To wrap up, Anderson shares this insight: “The hardest thing about using JustBarTV is getting in the mindset that sitting on the computer and entering information is not just sitting around. It is promoting your business and can bring in just as many dollars as standing around behind the bar…the same goes for taking an afternoon and showing the advantage of advertising to businesses.”